Yelp is one of the most popular online platforms for finding and reviewing local businesses. Millions of consumers use Yelp every day to discover new places to eat, shop, or get services. As a business owner, you might have considered advertising on Yelp to reach more potential customers and boost your online presence.
But what if you want to stop your Yelp ads campaign? Maybe you are not satisfied with the results, or you want to try a different marketing strategy, or you simply need a break from advertising. Whatever your reason, you should know how to cancel Yelp ads without any hassle or penalty.
In this blog post, we will show you how to cancel Yelp ads in a few easy steps, depending on the type of contract you have with Yelp. We will also explain what happens when you cancel your ads, and how you can resume them later if you change your mind.
What are Yelp Ads and How Do They Work?
Yelp Ads are paid advertisements that appear on Yelp’s website and mobile app. They are designed to help local businesses stand out from the competition and attract more customers who are searching for products or services like yours.
Yelp Ads work on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad and visits your Yelp business page. You can set your own budget and target your ads by location, category, and keywords. You can also track your ad performance and adjust your settings at any time.
Yelp Ads appear in two places:
1. On search results pages: Your ad will show up at the top of the page under the “Sponsored” section, above the organic results that are ranked by relevance, distance, and other factors.
2. On relevant business pages: Your ad will show up on the pages of other businesses that offer similar products or services as yours, under the “People Also Viewed” section.
By advertising on Yelp, you can increase your visibility and exposure to potential customers who are looking for what you offer. You can also showcase your positive reviews, ratings, photos, and other information that can help you build trust and credibility with your audience.
Why should you cancel Yelp Ads?
There are several reasons why you may choose to cancel its Yelp Ads. Here we have given some of the most common reasons you should consider:
1. Poor return on investment (ROI): One of the primary reasons you may cancel Yelp Ads is due to poor ROI. If the cost of advertising on Yelp is higher than the revenue generated from those ads, it may not be a worthwhile investment.
2. Negative reviews: Yelp is known for its user-generated reviews, and if a business has negative reviews on its page, it may impact its ability to attract new customers. Cancelling Yelp Ads can be a way to distance the business from negative reviews and focus on other marketing strategies.
3. Budget constraints: Another reason a business may cancel Yelp Ads is due to budget constraints. Advertising on Yelp can be costly, and if a business is unable to afford it, it may need to consider other marketing strategies that fit within its budget.
4. Change in marketing strategy: Businesses may also cancel Yelp Ads if they decide to shift their marketing strategy to focus on other platforms or tactics. For example, they may decide to invest more in social media advertising or email marketing instead.
5. End of a campaign: Lastly, businesses may choose to cancel Yelp Ads if they have completed a specific advertising campaign or promotion and no longer need to advertise on Yelp.
Know this truth before deleting your account. Running ads on Yelp is worth it or not? Watch this video to get complete knowledge.
How to Cancel Yelp Ads: Non-Term Contract Program
If you have a non-term contract program with Yelp, you have the option to cancel your ads at any time. This gives you the flexibility to end your campaign whenever you want, without any long-term commitment or cancellation fee.
To cancel your non-term contract program, you have to do it through the Yelp for Business website or app. Here are the steps:
1. Log in to your Yelp for Business account on a desktop or mobile browser.
2. Click on the “Advertising” tab and then on the “Overview” section.
3. Click on the “Cancel” button next to the “Clicks Advertiser” product.
4. If you have a boost promo (a special offer that gives you extra ad credits), you will be asked to confirm that you want to lose that promo. Click “Continue” if you want to proceed.
5. You will see a survey asking for the reason why you chose to cancel. Select the option that best describes your situation and click “Next”.
6. You will be offered the opportunity to pause your ads instead of canceling them completely. If you pause your ads, you can set a resume date and get a one-time promo if you resume before that date.* If you want to pause your ads, select a resume date and click “Pause and Redeem Offer”. If you want to cancel your ads permanently, click “Cancel Now”.
7. You will receive an email confirmation of your cancellation or pausing.
*Note: The pause promotion is only available once per account. If you have already paused and resumed your ads before, you will not be eligible for this offer.
How to Pause a Non-term Contract Advertising Program?
To pause your non-term contract advertising program, follow the below steps:
1. Go to the Yelp Business Billing page.
2. Click on Manage available under Your Products.
3. Click on the Pause icon of each paid product that you want to pause. It does not require any date, however, if you want, you can restart this program at any time.
4. Follow each instruction given by Yelp to complete your pause.
5. Confirm your pause by refreshing the page.
How to Pause Ads Using Yelp for Business App?
To pause your ads using Yelp for Business App, follow the below steps:
1. Open the Yelp for Business app and log in to your account.
2. Click on the “More” tab at the bottom right corner of the screen.
3. Navigate to “Advertise with Yelp“> “Manage Ads“.
4. Find the particular ad that you want to pause and click on it.
5. Click on the “Pause” button.
How to Pause Ads Using Yelp for Business Site on a Desktop or Mobile Browser?
To pause your ads using Yelp for Business Site on a Desktop or Mobile Browser, follow the below steps:
1. Go to biz.yelp.com and log in to your account.
2. Click on the “Advertise” option at the top of the page.
3. Click on the “Manage Ads” option on the left side of the page.
4. Find the ad you want to pause and click on the gear icon next to it.
5. Select “Pause Ad” from the drop-down menu.
Your ad will now be paused and will not be shown to Yelp users. You can resume the ad at any time by following the same steps and selecting “Resume Ad” from the drop-down menu.
How to Cancel Yelp Ads: Term Contract Program
If you have a term contract program with Yelp, you have agreed to run your ads for a fixed period of time (usually 6 or 12 months). This means you cannot cancel your ads before the end of your contract term without paying a penalty fee.
To cancel your term contract program, you have to contact Yelp’s customer service by phone and request a cancellation. You will need to provide your account information and explain why you want to cancel. You will also need to pay a cancellation fee that is equal to 30% of the remaining balance of your contract.
The cancellation fee is meant to cover Yelp’s costs of setting up and running your campaign. However, if you have a valid reason for canceling (such as moving or closing your business), you may be able to negotiate a lower fee or waive it altogether.
To contact Yelp’s customer service by phone, call 1-844-202-8082 (US) or 1-877-767-9357 (Canada) from Monday to Friday, 6 am to 7 pm PT.
How to cancel Yelp Ads via Call?
To cancel Yelp Ads via call, you need to follow these steps:
1. Make a call to the Yelp Customer Service team at 1-877-767-9357.
2. Follow the system-generated process to connect with the support team.
3. Once you will be connected with the representative, request them to cancel your Yelp Ads subscription. They may ask some questions to verify your identity.
4. Once they will be verified, they may ask for your confirmation for cancellation. Provide your confirmation.
5. The customer support representative will process your request and will inform you once the process will be completed.
FAQs
Can I cancel my Yelp Ads at any time?
Yes, if you are in the non-term contract program, you can stop your campaign at any time.
Will I receive a refund if I cancel my Yelp Ads?
No, Yelp does not offer refunds for cancelled ads.
Will my Yelp Ads continue to run if I cancel my account?
No, your Yelp Ads will be removed if you cancel your account.
Can I change my advertising program instead of cancelling it?
Yes, you can change your advertising program instead of cancelling it.
How long does it take to cancel Yelp Ads?
Cancelling Yelp Ads should only take a few minutes.
Can I cancel my Yelp Ads using the mobile app?
Yes, you can cancel your Yelp Ads using the Yelp for Business app.
Will my billing stop immediately after I cancel my Yelp Ads?
No, your billing will stop on your next billing date.
Can I restart my Yelp Ads after cancelling them?
Yes, you can restart your Yelp Ads after cancelling them.
Conclusion
Yelp Ads can be a great way to promote your local business and reach more customers who are looking for what you offer. However, if you decide that advertising on Yelp is not working for you or not aligned with your goals, you should know how to cancel Yelp ads without any trouble.
In this blog post, we showed you how to cancel Yelp ads in two scenarios: if you have a non-term contract program or a term contract program with Yelp. We also explained what happens when you cancel your ads and how you can resume them later if you want.
We hope this guide was helpful and informative for you. If you have any questions or feedback about canceling Yelp ads, feel free to leave us a comment below.
